
Electric Advisors
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A Broker's comeback story to Sparkplug after frustrations of unfulfilled promises from a competitor's vaporware.
In the Business-to-Business world cost for Software as a Service platforms range greatly in price — as does operational quality
The Departure
Electric Advisors, a Sparkplug user at the time, was approached with an opportunity to venture away from Sparkplug and into a competitor’s Broker Management software, under the guise of a half-priced subscription and promises of product development.
Electric Advisors switched software providers to only find they were paying for vaporware.




The Comeback
After six months of undelivered results and overpromises, Electric Advisors knew it was time to come back to Sparkplug, the #1 energy brokerage management software. Russel Lacey, President of Electric Advisors, said that his team originally left Sparkplug because “[Enerex’s competitor] was offering the ‘same thing’ for 50% of the price. Or so they said… But after 6 months, we realized it was vaporware and nothing worked the way [Enerex’s competitor] said it would. We were more than happy to get back onto Sparkplug!”
The Feedback
“[Enerex’s Competitor] is not ready for prime time.”
“Enerex continues to be the leading horse in this broker platform race. What Enerex is executing on (including the recent additions of Exchange connectivity and Generator), convinced me that they are going to continue to lead this race all the way through the finish line. And we want to be with the winner.“
– Russell Lacey, President
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About Electric Advisors
Based in Bethesda, MD, Electric Advisors has been educating and delivering electricity and natural gas supply buying strategies to commercial customers since 2008.
With a dedication to making renewable energy more accessible, Electric Advisors offers sustainable products that make choosing to go green easier and significantly less expensive.
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